No Land Uncruised

10 million sold since 1951

Toyota celebrates 10 million Land Cruisers... and counting.

At Toyota, we are humbled to announce a tremendous milestone—the sale of 10 million Land Cruisers worldwide. We would like to thank our 10 million customers for joining us on this 68 year journey.

Since 1951, we’ve taken you to all corners of the world.

We’ve shared legendary adventures and gone beyond limits.

Nothing has stopped us. We’ve crossed rivers and overcome barriers that others wouldn’t dare. Taking you through the most extreme climates and conquering the most testing of terrains. But there is still further to go.

New challenges to face, more to discover, more adventures awaiting.

And the Toyota Land Cruiser will be by your side every mile along the way. Trusted by 10 million of you and counting...

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