Every Step Counts
1936 - Toyota Model AA Launches
<p>Inspired by his travels to America our founder, Kiichiro Toyoda brought the wonders of the automotive industry to life in Japan with the creation of the first Japanese passenger car, the Toyota Model AA.</p>
1937 - Kiichiro Toyoda
<p>Kiichiro Toyoda’s legacy lives on in our commitment to putting customers first, which he rooted into our heritage when he ran to fix customers broken-down cars himself</p>
1948 - Just in Time
<p>At Toyota we are driven by the efficiency and meaningful work, which is embodied in the transformative Toyota Production System (TPS), following Just in Time principle to create precisely what is needed, when needed.</p>
1966 - The Corolla legacy begins
<p>We showcase the Corolla for the first time in 1966. Fast-forward to today and the Corolla is the world's bestselling car. </p>
1997 - Hybrid Pioneer: The Prius
<p>We launched the Prius, the first mass produced hybrid vehicle. Revolutionising hybrid technology and popularising the rise of sustainable automotive alternatives, reaching 4.99 millions sales globally by 2022.</p>
2007 - The World's First Hydrogen Engine
<p>Our liquid hydrogen-powered car conquers the NAPAC Fuji Super Tec 24Hrs race showcasing the future of alternative power trains.</p>
2016 - Breaking conventions: Toyota C-HR
<p>Inspired by our vision to transform a concept into reality, the birth of the Toyota C-HR challenges industry norms by putting a concept car on the road</p>
2018 - Andrea Eskau's Sled
<p>At Toyota Motorsport GmbH, we developed a carbon fiber ski sled for Paralympian Andrea Eskau, incorporating technology refined in Formula 1.</p>
2021 - Toyota's Pioneering 10 Year Warranty
<p>We introduced the first ever 10 year vehicle warranty to give customers ultimate peace of mind.</p>
2023 - Space Mobility
<p>In our pursuit of the extraordinary, our space mobility prototype pioneers electric vehicles for extra-terrestrial exploration!</p>
