It’s about putting one foot in front of the other
Let's go beyond
Every Step Counts
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1936 - Toyota Model AA Launches
Inspired by his travels to America our founder, Kiichiro Toyoda brought the wonders of the automotive industry to life in Japan with the creation of the first Japanese passenger car, the Toyota Model AA.
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1937 - Kiichiro Toyoda
Kiichiro Toyoda’s legacy lives on in our commitment to putting customers first, which he rooted into our heritage when he ran to fix customers broken-down cars himself
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1948 - Just in Time
At Toyota we are driven by the efficiency and meaningful work, which is embodied in the transformative Toyota Production System (TPS), following Just in Time principle to create precisely what is needed, when needed.
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1966 - The Corolla legacy begins
We showcase the Corolla for the first time in 1966. Fast-forward to today and the Corolla is the world's bestselling car.
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1997 - Hybrid Pioneer: The Prius
We launched the Prius, the first mass produced hybrid vehicle. Revolutionising hybrid technology and popularising the rise of sustainable automotive alternatives, reaching 4.99 millions sales globally by 2022.
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2007 - The World's First Hydrogen Engine
Our liquid hydrogen-powered car conquers the NAPAC Fuji Super Tec 24Hrs race showcasing the future of alternative power trains.
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2015 - Official Mobility Partner of the Olympics
Demonstrating our unwavering commitment to universal mobility, we become the first ever mobility partner of the Olympic Movement.
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2016 - Breaking conventions: Toyota C-HR
Inspired by our vision to transform a concept into reality, the birth of the Toyota C-HR challenges industry norms by putting a concept car on the road
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2018 - Andrea Eskau's Sled
At Toyota Motorsport GmbH, we developed a carbon fiber ski sled for Paralympian Andrea Eskau, incorporating technology refined in Formula 1.
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2021 - Toyota's Pioneering 10 Year Warranty
We introduced the first ever 10 year vehicle warranty to give customers ultimate peace of mind.
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2023 - Space Mobility
In our pursuit of the extraordinary, our space mobility prototype pioneers electric vehicles for extra-terrestrial exploration!
Future of cars
Future of cars
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Toyota Mobility Show 2023
At Toyota, we're striving to create a world where people, mobility, and nature can coexist while minimising our environmental impact
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Toyota Multipath
At Toyota, we're always developing new lower carbon technologies to change the automotive world for the better.
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Toyota Kenshiki 2023
Welcome to Kenshiki, where we invite the European Media, to share our vision for the future of mobility.
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Designing a vision of the future
Join us as we go beyond to transform automotive design and shape the future of cars.
Future of mobility
Future of mobility
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Toyota levels up with a stair-climbing wheelchair
For us, mobility means the freedom of movement for all. We started with the iBot and we've now gone beyond to create the JUU wheelchair.
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Toyota Olympic and Paralympic Games
Welcome to Kenshiki, where we invite the European Media, to share our vision for the future of mobility.
Memorable customer experience
Memorable customer experience
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Toyota Customer Promise
Your local Toyota service centre will always go beyond the standard level of care.
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Toyota T-Mate
Toyota T-Mate solutions are designed to provide safe, accessible, and convenient support tailored to each individual.
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Toyota's connectivity user experience
Discover how we're always innovating to provide you with the best possible driving experience.
Our world's future
Our world's future
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Toyota makes strides towards a smaller carbon footprint
At Toyota, we're striving to create a world where people, mobility, and nature can coexist while minimising our environmental impact
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Toyota Power Paris 24
Toyota go Beyond at the 2024 Paris Olympic and Paralympic Games to make sustainable transportation more accessible than ever for athletes and visitors.