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Our Cookie Policy

Learn about the cookies used on our site

Toyota is committed to protecting and respecting your privacy. On this page we describe how we may use any personal data that you supply to us when you visit this website. You can amend your consent to this at any time.

What is a cookie?

A cookie is a small piece of data sent from our webpage and stored in your web browser, mobile phone, or another device while you are using our website. It helps the page recognise your device the next time you visit, provides you with access to certain functions, and understands your website journey. Cookies are very common web technology - most websites use cookies.

What types of cookies do we use?

Strictly Necessary Cookies (expands)


Cookies that are essential, also known as 'strictly necessary' cookies, enable features without which you would not be able to use the website as intended.

Cookie Provider Cookie Name Purpose
Amazon web service AWSELB
AWSALB
This helps to automatically distribute web traffic to different servers as visitor numbers change.
Celebrus tgbcsasession
tgbcsacdPersisted
Stores visitors' cookie consent choices and used for auditing purposes.
Inscapsula incap_*
nlbi*
visid_incap_*
Used to improve website speed and security.
Dynatrace dt*
rx*
Helps us to track broken functionality and maintain security.
TME TmeEprivacy Used to define which type of cookies can be used, depending on the e-privacy level set by the user.
TME com.toyota.tme.sso.*****en-eu***** Used to manage the login process for the Single Sign On System.

Performance Cookies (expands)


These cookies collect information about how visitors use toyota.co.uk for instance which pages visitors go to most often. These cookies don't collect information that identifies a visitor. It is only used to improve how our website works.

Cookie Provider Cookie Name Purpose
Content Square Privacy policy
_ga
_cs_id
_cs_s
_cs_vars
_cs_ex
_cs_c
_cs_output
These cookies differentiate between different users of the website and see what pages they are visiting. It enables Toyota to identify and understand any issues in your journey through our website as a customer. The data we collect is centred around improving the experience for our customers. Having this information helps Toyota to identify the sections, functionality and products on the website that are working well and are useful to our customers, as well as those that aren't working so well, so we can improve your experience. ContentSquare is a solution which aggregates usage and frequency data to improve user experience. Statistics created are anonymous.
Pingdom Privacy policy
_ga sid,
sst,
sis,
rv,
pa_enabled,
This cookie helps us to understand the load speeds on our site and to make sure everything is working. The random session ID means it is anonymous.
New Relic
Privacy policy
JSESSIONID Provides a platform for monitoring the performance of web and mobile applications.
Google Analytics
Privacy policy
_ga
_gid
_gat
Google Analytics helps us understand how our visitors get to our website, the number of people that visit our site, and how they navigate their way around the site once they're there. We can use this information to improve our visitors' user experience.
Google Optimise
Privacy policy
_utmx
__utmxx
Google Optimise uses cookies to understand, improve, develop and research products, features and services, to collect usage, viewing, logs, and technical information about your visit, and to create logs and record when users access our site. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. These cookies are collected and aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
Usabilla
Privacy policy
usbls This cookie will be used to track whether users are new or returning visitors and to then show the campaign to the right users.
Cloudflare
__cfduid This cookie is used to verify users with a shared IP address and applies security settings to reduce spam attacks.
cf_bm Added by Cloudflare when traffic is suspected to be spam.
cf_ob_info & cf_use_ob These may be set to serve cached data to website visitors.
Feefo feefo.snippets-flag.{uuid} These combined ensure the correct functionality and interactions with the Feefo Owner Reviews.
feefo.translations Local storage
feefo.translationsUpdatedAt Local storage
feefo.{slug}.helpful_uuid Local storage
feefo.{slug}.problem_uuid Local storage
feefotest Local storage
feefoUserId Used for anonymised tracking.
helpful_uuid Used for rating media & feedbacks as helpful.
problem_uuid Used for identifying problems with media.

Functional Cookies (expands)

These cookies enable a website to save information which has already been entered (such as user names, language choices, and your location), so that it can offer you improved and more personalised functions. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.



Cookie Provider Cookie Name Purpose
Twitter
Privacy policy
lang
This functionality is used to recognise language preferences.
Sophus3
Privacy policy
s3_userid
s3_visits
s3_last_visit
Helps us to understand your website usage and activates the webchat option.
Ignition One
Privacy policy
evo5_TOYOTA
evo5_TOYOTA_popin
Used to measure website engagement and to trigger a pop up form for test drive, quote and brochure requests.
Codeweavers
_CWTC
Enables the functionality of the on-site finance calculator.
Bold 360 by LogMeIn
bc.visitor_token,
u,
35EBBB4,
Spt,
bc.visitor_token,
nanorep.float.conversational
.product_demo.kb904641352
Used to enable the functionality and collect non-personally identifiable information related to the use of online chat. We can use this information to improve our visitors' user experience.
TME
com.toyota.tme.lc Used to determine the country and language of the user and to render the pages using this format.
TME
com.toyota.tme.t1.personalization Contains the last visited car chapter, last configured car, last visited dealer and amount of visits.
TME com.toyota.tme.t1.personalization.activeCtas Used to store the number of visits to a specific page without pressing CTA buttons in order to show personalized data.
TME mytoyota Contains a list of last visited car chapters and last visited dealers.
TME financeRates Used to choose whether the monthly payment rates should be used on the website.

Advertising Cookies (expands)

These cookies are used to deliver adverts more relevant to you and your interests. We also use them to limit the number of times you see an advertisement as well as help measure the effectiveness of our digital advertising campaigns. They are placed by third party advertising networks on our behalf and with Toyotaís permission. They remember that you have visited Toyota.co.uk and this is shared with other organisations such as media owners.

Cookie Provider Cookie Name Purpose
Facebook
Privacy policy
datrc fr
lu
Uses a unique ID to make sure that any advertising you see from us on Facebook, is relevant and personalised. To prevent this from happening, you will need to review your Facebook adverting preferences in your Facebook profile settings.
Youtube
Privacy policy
SID
HSID
Demographics
VISITOR_INFO1_LIVE
PREF
APISID
SSID
YSC
LOGIN_INFO
SAPISID
Uses a unique ID to make sure that any advertising you see from us on You Tube is relevant and personalised.
LinkedIn
Privacy policy
leo_auth_token
lidc
bcookie
__utma
__utmv
__utmz
bscookie
__qca
visit
Uses a unique ID to make sure that any advertising you see from us on LinkedIn is relevant and personalised.
Twitter
auth_token
twll
__utmz
secure_session
guest_id
__utma
personalization_id
remember_checked
remember_checked_on
Uses a unique ID to make sure that any advertising you see from us on Twitter is relevant and personalised.
Google
_ga
_gid
_gid
_gat
_ga
APISID
SSID
SAPISID
HSID
NID
PREF
SID
PREF
NID
u2
SID
SAPISID
SSID
HSID
APISID
Uses a unique ID to make sure that any advertising you see from us on Google Sites is relevant and personalised.
[m]]PLATFORM (mookie1.com)
Privacy policy
id
mdata
syncdata_
Used to measure the performance of our digital advertising so we can ensure it is more relevant and personalised.
AppNexus
Privacy policy
anj
sess
uuid2
Used for serving relevant and personalised advertising to you after you have visited our site and limit the number of times you see an ad.
DoubleClick by Google
Privacy policy
id Used to measure performance from our digital advertising activity so we can target our advertising more effectively and make sure it is more relevant.
Xaxis (Adswizz) pixelg.adswizz.com Used for serving relevant advertising to you after you have visited our site, and providing reporting on the effectiveness of the advertising.
Netmining netmng Uses a unique ID to measure activity across the site and help us to improve the site.
Double click floodlight doubleclick.net Used to measure performance from our digital advertising activity so we can target our advertising more effectively and make it more relevant to you.
Facebook connect _fbq Uses a unique ID to make sure that any advertising you see from us on Facebook, is relevant and personalised.
GA audiences _ga, _gid Uses a unique ID to make sure that any advertising you see from us on Google Sites is relevant and personalised and limit the number of times you see an advertisement.
Linked in analytics ads.linkedin.com
linkedin.com
Uses a unique ID to measure activity across the Linked in site and limit the number of times you see our advertising.
Twitter Analytics and
Conversion
_twq This pixel is used to generate audiences within Twitter and track media performance so that you see advertising that is relevant and interesting
Adform adform.net Used for providing reporting on the effectiveness of the advertising and limit the number of times you see an advertisement.
Captify secure.adnxs.com/px?id=1061842 Used for providing reporting on the effectiveness of the advertising and limit the number of times you see an advertisement