Toyota Cyprus at the Heart of the Paralympic Games

From Cyprus to Paris: An Inspiring Journey

Launched in April 2022, the “Start Your Impossible” program motivated Toyota employees across Europe to take on athletic challenges and collect points via the company’s Start Your Impossible app. The grand reward was an unforgettable trip to Paris, where participants immersed themselves in the inspiring atmosphere of the Paralympic Games and engaged in both personal and professional development.

Angela Hadjiloizi, Brand & Communications Specialist and local program coordinator, noted:

“This experience went beyond all expectations. The athletes’ courage and relentless willpower reminded us that limits are meant to be surpassed. We are deeply grateful to Toyota for giving us the chance to be part of such a life-changing journey.”

Dikran Ouzounian, Managing Director of Toyota Cyprus, who also attended the event, shared:

“Attending the ‘Start Your Impossible’ program in Paris was one of the most remarkable experiences of my career. The dedication and passion of the Paralympic athletes in achieving their goals remind us of the true meaning of perseverance and excellence.

At Toyota, we believe that the strength of our team shines through challenges and our ability to push beyond limits. This experience reinforced our commitment to supporting every member of our team, fostering innovation, and contributing to a world full of opportunities and success.”

Martha Christodoulou, HR Manager of Toyota Cyprus, added:

“At Toyota, our values are deeply connected to creating an environment where every team member can grow and thrive. The ‘Start Your Impossible’ program is the ultimate expression of this commitment, as it encourages our people to surpass their personal limits and embrace change.

We continuously invest in the growth and well-being of our team because we believe that true innovation comes from active participation, empowerment, and a strong sense of purpose. The experience in Paris was an opportunity for our members to see these values in action and to feel inspired to keep making the impossible possible.”

Toyota House & Toyota Mobility Park: Innovation in Motion

During their visit to Paris, members of the Toyota Cyprus team explored the Toyota House, a space that blends cutting-edge technology with a human touch. There, they had the opportunity to interact with Paralympic athletes and experience Toyota’s latest innovations firsthand, all within an environment inspired by the Japanese philosophy of “Omotenashi” (hospitality and care for others).

At the Toyota Mobility Park, which opened shortly before the Olympic and Paralympic Games, the team discovered the latest advancements in sustainable mobility, including electric vehicles and hydrogen technologies, showcasing Toyota’s commitment to a carbon-free future.

Inspiration from the Paralympic Games

For the Toyota Cyprus team, the experience in Paris was much more than a professional trip, it was an opportunity to connect with the spirit of the Paralympic Games and draw inspiration from people who overcome challenges every single day.
Their interactions with athletes and colleagues from across Europe reignited their passion for growth, innovation, and teamwork.

The “Start Your Impossible” initiative continues to stand as a powerful symbol of Toyota’s commitment to supporting its people and promoting values such as resilience, perseverance, and creativity, values that lie at the very heart of both the Paralympic spirit and Toyota’s philosophy.

A Message of Gratitude

Toyota Cyprus extends its heartfelt thanks to the Cyprus Olympic Committee and the Cyprus Paralympic Committee for their ongoing support and collaboration.
The company also congratulates all athletes for their outstanding performances and achievements, which fill Cyprus with pride and inspiration. Their dedication and effort are a source of motivation for everyone, reinforcing our belief in the power of teamwork, perseverance, and sporting excellence.