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Toyota Environmental Challenge 2050:

Learn about proactive environmental action we’re taking.

Announced in 2015, our global Environmental Challenge 2050 comprises six challenges. They cover every aspect of our business, our exploration of new products and technologies, and our role as an enabler for individuals and communities to learn about and improve the natural world around them and foster environmental sustainability. 

  • Challenge 1: New Vehicle Zero CO2 Emissions

    Our new vehicle zero CO2 emissions challenge aims to reduce the CO2 emissions from our vehicles by 90 per cent by 2050, compared to the levels we had in 2010. We aim to achieve this goal by promoting the development of next-generation vehicles with low or zero carbon emissions, including hybrid electric (HEV), plug-in hybrid electric (PHEV), battery electric (BEV) and fuel cell electric vehicles (FCEV), and making our conventionally powered models more fuel-efficient.

  • Challenge 2: Life Cycle Zero CO2 Emissions

    With our life cycle zero CO2 emissions Challenge we want to do more than eliminate the C02 emissions produced when we make vehicles and when our customers drive them. We want to remove carbon emissions from the manufacturing of the materials and parts we use, from our logistics activities and from the disposal and recycling methods employed when vehicles reach the end of their life cycle.

  • Challenge 3: Plant Zero CO2 Emissions

    CO2 emissions are not only generated when cars are driven, but also when they are manufactured in our factories. This challenge includes a strategy to achieve zero CO2 emissions in our manufacturing plants by focusing on improving the technologies we use and switching to alternative power sources.

  • Challenge 4: Minimizing And Optimizing Water Usage

    The world’s water needs are growing fast, so it is vitally important to conserve supplies by reducing the amount of water we use to make our products, and recycling as much as we can. As the availability of water differs greatly across the global regions where we operate, we are taking care to introduce measures that are sensitive to local needs.

  • Challenge 5: Establishing a Recycling-Based Sociaty and Systems

    Increasing populations, economic growth and the desire for more convenient lifestyles all put growing pressure on natural resources and create more waste. We want to help build an ideal resource/recycling-based society. In this area we have more than 40 years’ experience in ideas and innovations and are committed to achieving even better results in the future.


  • Challenge 6: Establishing a Future Society In Harmony With Nature

    To preserve and enhance our co-existence with nature, we need to conserve our forests and other rich ecosystems. We do this through a number of projects at all levels in our organisation. In this way we aim to play an active part in improving environmental education and raising awareness to help build a society where people live in harmony with the natural world.