1. Discover Toyota
  2. Environmental challenge 2050
  3. Challege 1
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Challenge 1

New Vehicle Zero C02 Emissions Challenge

Cars that use cleaner, alternative fuels can only have an impact when the public takes them up in large numbers. Part of our New Vehicle Zero CO2 Emissions Challenge therefore involves working with the public to make our new-generation electrified vehicles more widely available. We will also be encouraging development of the necessary infrastructure – such as filling stations and charging points – to support their use.

Our goals for the years ahead

  • 2050 Global Challenge

    Our goal is to reduce global average CO2 emissions from new vehicles by 90 per cent by 2050, compared to Toyota’s 2010 level.

  • 2030 Global Mid-Term Target

    By 2030 our goal is to annually sell more than 5.5 million electrified vehicles around the world, including more than 1 million zero-emission vehicles (battery electric and fuel cell electric vehicles).

    The estimate of global average CO2 emissions reduction in g-CO2/km from new vehicles will be 35% or more, depending on market conditions, compared to 2010 levels.

Our achievements so far

Some of Toyota global achievements so far
  • ... electrified vehicles sold globally in 2018, representing more than 16% of total global sales

    ... of CO2 emissions since 1997 thanks to worldwide sales of hybrid electric vehicles

  • ... available globally

Some of Toyota Europe's achievements so far
  • ... sold by Toyota Motor Europe in 2019, representing 52% of total TME sales

    ... average EU new car CO2 emissions in 2019

  • ... available in Europe

Our bold electrification strategy for the years ahead

  • The core of our electrified vehicle strategy involves moving away from conventional powertrains, and significantly accelerating the development and launch plans of hybrid electric (HEV), plug-in hybrid electric (PHEV), battery electric (BEV) and fuel cell electric vehicles (FCEV).

    In practice this means that by 2030 we aim to have sales of more than 5.5 million electrified vehicles, including more than 1 million zero-emission vehicles (BEV, FCEV). Additionally, by around 2025, every model in the Toyota and Lexus line-up around the world will be available as a dedicated electrified model or have an electrified option.

  • • BEV : In 2020 we will start mass producing BEVs for the Chinese market and then we will enter other markets with our Toyota and Lexus BEV models.
    • FCEV : We will expand the FCEV line-up for both passenger and commercial vehicles.
    Read the full story on Toyota newsroom

    • HEV: The HEV line-up will also grow, thanks to the further development of the Toyota Hybrid System II, the introduction of a more powerful version in some models and the development of simpler hybrid systems in selected models.
    • PHEV: Finally, we will also expand our PHEV line-up in the 2020s.