1. Discover Toyota
  2. Let's Go Beyond
  3. Environmental challenge 2050
  4. Challege 6
I want to...

Challenge 6

Establishing a future society in harmony with nature

We run numerous small and large projects throughout the world to support our aim of establishing a future society in harmony with nature. They include organising reforestation and tree planting, green urban schemes and other environmental initiatives at both our own and external sites. 

Our goals for the years ahead

  • 2050 Global Challenge

    Our goal is to promote conservation of nature around the world, in order to achieve our dream of a society where people live in harmony with nature.

  • 2030 Global Mid-Term Target

    By 2030 our goal is to realise 19 “Plants in Harmony with Nature” (12 in Japan and 7 around the world), as well as implement harmony-with-nature activities in all regions where Toyota is based, in collaboration with local communities and companies.`

    In addition, we will continue to contribute to biodiversity conservation activities in collaboration with NGOs, and we will expand initiatives both in-house and outside to foster environmentally conscious people who take responsibility for the future of the planet.

Our achievements so far

Some of Toyota global achievements so far
  • ... as part of the Toyota Grant Programme to assist the actions of NGOs ...

  • In 2016 we started supporting the International Union for Conservation of Nature (IUCN) to enrich the IUCN Red List.

Some of Toyota Europe's achievements so far
  • ... engaged in the Toyota Education for Sustainable Development programme.

Encouraging children to discover the world outdoors

In Europe, we are connecting with future generations by providing materials developed by Royal Botanic Gardens Kew in London. Kew Gardens is home to the largest and most diverse botanical and mycological collections in the world, from lush tropical rainforests to the resilient vegetation of the deserts. The materials developed there are disseminated by the Foundation for Environmental Education (FEE) to participating schools across Europe.

Since 2015, young children aged 6-12 have learned how to explore nature near their schools, allowing them to become more aware of biodiversity in a fun and engaging manner tailored to their age. In 2015, 30,000 pupils in 655 schools engaged in the programme. In 2017, the number of pupils increased to 77,000.