Toyota Cyprus announces the “Let's Go Beyond” campaign

Toyota Cyprus proudly announces the launch of the special “LET’S GO BEYOND” campaign ahead of the Paris 2024 Olympic Games.

As the official mobility partner of the Olympic Games, Toyota supports athletes on their journey toward qualification and success.

The LET’S GO BEYOND campaign embodies Toyota’s philosophy of constantly pushing boundaries and seeking new challenges. The brand’s official ambassadors and top athletes, Milan Trajković and Marios Georgiou, perfectly represent this philosophy through their outstanding performances and their relentless spirit of dedication and progress.

Both athletes share a common approach to the challenges and obstacles they face in sport and in life, emphasizing the importance of every challenge as an opportunity for growth and advancement. Milan Trajković and Marios Georgiou share the same goal of showcasing Cyprus on the international stage at the Paris 2024 Olympic Games while striving to make a difference and stand out among the world’s finest athletes.

Toyota is inspired by the stories of athletes and by their relentless spirit of effort and growth, overcoming every obstacle and proving that what seems impossible can become possible.

The LET’S GO BEYOND campaign aims to inspire people to see that, despite difficulties, there are no limits. Every step counts as a great leap forward. Driven by determination, perseverance, and willpower, nothing can slow down the path to victory.

The LET’S GO BEYOND philosophy reflects Toyota’s belief that many small steps together lead to great change. Every step contributes to creating vehicles that improve people’s daily lives. Every step in supporting Toyota athletes brings them closer to achieving their goals. Every step forward in technology helps us go beyond every seemingly insurmountable limit of progress.

With a commitment to innovation and sustainability, Toyota continues to support athletes and promote the values of excellence, resilience, and continuous improvement.

Watch the films here:

Milan Trajkovic

Marios Georgiou