From 2016 to today, the Toyota C-HR has evolved into one of Toyota’s most recognisable and successful models. Ten years after its first appearance, the Japanese crossover has surpassed 2.1 million sales worldwide, more than 1.2 million of which were recorded in the European market. The Toyota C-HR remains one of the models that significantly reshaped Toyota’s image in Europe, combining distinctive design, electrified powertrains and a more emotional character than was traditionally associated with the brand.
The first generation was introduced in 2016 and immediately stood out thanks to a design that had more in common with a coupé than a conventional C-SUV. Its sharp lines, low roofline and sporty stance helped differentiate the C-HR at a time when most compact SUVs followed a more conservative design direction.
Toyota states that more than half of buyers chose the C-HR primarily because of its appearance, while the model also proved particularly effective at attracting new customers to the brand. In 2019, 67% of C-HR buyers were purchasing a Toyota for the first time.
The first generation was also technologically significant. It was among the first models to introduce hybrid technology to this segment, initially with a 1.8-litre petrol engine, and was also the first vehicle of its type to be based on the TNGA-C platform. Its low centre of gravity and relatively firm suspension setup contributed to more responsive and enjoyable driving dynamics.
The second generation, introduced in 2023, continued with the same philosophy but adopted an even bolder design. Developed in Europe with the needs of European customers in mind, it combines a digital cockpit, flush door handles, a panoramic roof and 64-colour ambient lighting.
The range includes both Hybrid and Plug-in Hybrid versions. The latter represents the flagship powertrain option, offering an electric driving range of up to 66 kilometres on the WLTP combined cycle and around 100 kilometres in urban conditions. At the same time, the Predictive Efficient Drive system with geofencing can automatically manage the use of electric and hybrid driving modes according to the route.
For 2026, Toyota is introducing a number of subtle but meaningful upgrades. The Mid+ grade gains new 18-inch alloy wheels, new upholstery and refreshed interior details, while the GR SPORT grade is now available across all powertrain options.
