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The inclusive way to a lower carbon future

At Toyota, we're driven by both innovation and our vision for a lower carbon future. Add our 25 years of electrification experience, and it’s clear why we're always developing new lower carbon technologies to change the automotive world for the better.

Diverse Carbon reduction

We call our multi-technology approach the ‘power of AND’. Our electrified range includes a variety of powertrains where a car is propelled by an electric motor to some extent. Some electrified cars also have a petrol engine. Others are entirely electric. By developing the most complete range of electrified vehicles, we’re creating a faster and more inclusive path to tailpipe carbon reduction*. Because rarely does one size fit all when it comes to the needs of our customers.  

Setting progress in motion

Our plan for accessible lower carbon vehicles has been in motion since 1997, when we released the Prius - the world’s first mass-market electric hybrid vehicle. As of January 2023, we have sold +23 million worldwide. With more innovation and investments coming in leading-edge battery technologies, we’ll keep this forward momentum going. 

Offering more solutions while reducing emissions

We're proud to lead the industry in reducing CO2 emissions in Europe, through our multi-technology approach to electrification. But we're not stopping there. We're committed to democratising electrified vehicles by making lower-emission transport accessible to all.  As we move forward, Toyota will continue to offer a wider choice…

Our Electrified range*

To learn more about our multi-technology approach to carbon reduction and the latest cutting-edge ideas, find news, updates and insights on the Toyota newsroom. By going beyond to make lower carbon transport accessible to all, we can make lower carbon society a reality. 

* An electrified car is one  propelled by an electric motor to some extent. Some electrified cars also have a petrol engine. Others are entirely electric. 

*Vehicles may still have emissions at other points of their lifecycle, e.g. their manufacturing, maintenance or end-of-life.