We strive to make Always Better Cars in quality, safety, environmental performance and driving pleasure. In Europe, our focus is on small and compact cars and recently we have launched two important models: the new Auris and the new Avensis. Both produced in Europe, they are evidence of our commitment to the region, as well as to our customers, delivering products that are better suited to their individual needs, while at the same time being safer, more environmentally friendly and fun to drive. In addition, we launched the Mirai, the first Sedan Fuel Cell Vehicle, powered by hydrogen. Its extended driving range, zero emission and fast refuelling time make it the nearest thing yet to the ultimate eco-car.

Looking forward, we are excited and proud to announce the launch of the Toyota C-HR, our first hybrid in the C-crossover segment. This will be the first car produced in Europe on our new platform: the Toyota New Global Architecture (TNGA). Conceived with the European market in mind the Toyota C-HR, with its coupe-style silhouette and the latest hybrid technology, has a great potential of becoming the new face of Toyota.

We believe that green technologies and mobility should be affordable for all. For there to be a real impact, green technology needs to be widely used. For this reason, we have spearheaded the adoption of hybrid vehicles. As of today we have put 9.000.000 hybrids on the road worldwide, with 1.200.000 of those in Europe – nearly 1 in 4 of our sales is now hybrid.

Looking towards 2020, we are aiming for a 50% total hybrid mix. At the same time, we continue to pioneer alternative solutions that address society’s challenges by pursuing our vision towards a Smart Mobility Society that connects private and public means of transportation in a seamless way. A great example is the Citelib by Ha:Mo project in Grenoble, where we are working with partners to study multimodal and last mile mobility with ultra-compact electric vehicles, including the revolutionary i-ROAD.

To achieve our vision and long-term goals, we must be a successful business. For us this means creating a business model for sustainable growth. For example, one of our commitments is to contribute to communities by producing locally and hiring where we sell. Today we can proudly say that we are a legitimate local player, with 20.000 employees, 9 manufacturing plants and 30 sales and marketing organisations covering 53 countries. In Europe, more than 70% of our cars sold are locally produced.

Furthermore, our dedication to make cars that are eco-friendly and help people have a stress-free life is paying-off. Our hybrid sales are currently about 25%, thus making it fundamental to our business.

Through our vision for a sustainable business in a sustainable society, we have set for ourselves very ambitious goals. However, we are confident that through our commitment to create Always Better Cars, Society, and Business, we will be able to deliver our promise: Always Better Lives for our customers.

Dr. Johan van Zyl - President & CEO Toyota Motor Europe

Note: Sales and market share results are reported on a calendar year basis (2015 results). All other KPI’s are reported on fiscal year basis (April 2014 until March 2015).