Toyota aims to deliver Always Better Cars that open up new opportunities for customers, change lives for the better and bring new discoveries. As we strive to do so, our ideals and pride in manufacturing are evident at every stage, from development, through production and sales, and ensuring quality, durability and environmental performance of every car we make. We believe that cars are more than a means of transportation. We want to create products that are fun, allow our customers to stay always connected and conduct stress free lives.

We want our customers to fall in love with driving. To this end we develop cars people want to own and drive, such as the Auris, Aygo and the newly introduced Toyota C-HR. These cars, characterised by bold, striking design, aim to bring back fun and passion to the driving experience. The Aygo, for example, is characterised by a style called ‘J-Playful’; a link to contemporary Japanese youth-culture, which favours strong and outspoken shapes and forms. It wants to offer customers class-leading fuel efficiency, but also more comfort, and, above all, more fun to drive. The Toyota C-HR, on the other hand, is designed to stand out thanks to a highly-innovative concept study for lightweight and dynamic C-segment hybrid crossover. Behind the wheel it has been conceived around a new platform designed to satisfy customers’ demands for state-of-the-art-handling and controllability. A new advanced full hybrid powertrain offers a uniquely engaging driving experience matched to 21st century traffic conditions, whilst delivering outstanding efficiency.

We develop our cars, and our hybrid technology, advanced alternative powertrains and safety systems, to address, reduce and ultimately eliminate the key challenges of modern cities: congestion, pollution and accidents.

The Yaris is designed to exceed the expectations of the sophisticated European audience, and win customers’ hearts as well as their brains. Characterised by new distinctive styling, wider diversification of equipment and colour choices, improved road-holding, driving pleasure, comfort and soundproofing, it sets a new standard in the very competitive B-segment.

The hybrid version, which accounts for more than 30% of total Yaris sales, has been even further improved. It offers customers a uniquely smooth, quiet and entirely intuitive driving experience, together with strong, seamless acceleration from a standstill.  It is also more environmentally friendly than ever, with consumption of just 3.3 l/100km (NEDC Cycle) and emissions as little as 75 gC02/km as well as extremely low NOX and particulate emissions. This green performance makes Yaris hybrid exempt from pollution taxes such as London’s congestion charge - just one example of the benefits to customers and their communities of greener cars.

This project has been Toyota’s largest scale European vehicle development to date, and the first concrete example of the role envisaged in the Toyota Global Vision for Europe as the planning centre for small to midsize cars. In fact, for the first time Europe has been in the driving seat of a global vehicle’s development. 
Toyota Motor Europe (TME) and Toyota European Design Development (ED2) executed all phases of the planning, design and development, and the project management. In practical terms, this has resulted in TME contributing about 75% of the creation of the 2014 Yaris. 
This figure clearly highlights the big step forward in European ownership of vehicle development when compared to the 25% for the 2011 Yaris. 
A total of 85 million euros and 576,000 hours of R&D have been invested in this project, for which also over 1,000 new parts have been designed. 
To crown this impressive feat, the new Yaris also received the ‘Origine France Garantie’ label, making it a true 'Made in France'

We develop innovative ways to manage all vehicles - and especially hybrids at the end of their life, with almost all of their materials being reduced, reused, recycled and recovered. These simple words help define our constant improvement in the way we design and make vehicles, how our vehicles perform when driven by our customers, and how they can be safely and responsibly disposed of when they reach the end of their useful life.

Our focus is on the four R's (reduce, reuse, recycle and recover) that help us minimise the use of valuable natural resources and carbon emissions. It also helps us think about how we can make future vehicles that are even cleaner and more efficient, by using innovative materials and alternative power systems. This approach will lead us to our goal of the ultimate eco-car, one which has zero impact on the environment at every stage of its lifecycle.

To learn more about the four R’s please check our environmental page.