At Toyota, we do not just make cars – we help to enrich the lives of people in the communities where we operate. We believe that green technologies and affordable mobility should be accessible to everyone. For this reason we lead the way in alternative powertrain and aim to create a Smart Mobility Society. We deliver green manufacturing and forge lasting partnerships with our communities. We want to contribute to an Always Better Society in which people’s daily journeys are safe, enjoyable and in harmony with the surrounding environment.

Through our hybrid technology, intelligent transport systems and integrated transport partnerships, we are helping to connect people, vehicles and the city, in order to power a quality of life revolution.

The Grenoble project is the latest step in our journey towards a Smart Mobility Society. It was launched in 2014, in partnership with the City of Grenoble, the metropolitan area Grenoble-Alpes Metropole, EDF and its affiliate Sodetrel, and Cité lib.

The aim of the project is to provide Grenoble with electric mobility within a comprehensive multi-modal mobility plan. We will be providing 35 three-wheel Toyota i-ROAD and 35 four-wheel Toyota Auto Body COMS for three years, to be used for short city trips. Customers will be able to pickup and leave them in any of the 27 charging stations installed and operated by Sodetrel.

By offering a new type of mobility based on ultra-compact electric vehicles, the service aims to complement Grenoble’s public transport network with a solution for short-trips — including one-way trips — that can be planned as part of overall city journeys. Moreover, thanks to a direct connection to Grenoble’s transport network, users will be able to plan and book their entire journey in advance, through a single application.

Grenoble is the second city to test the Ha:Mo concept, following initial trials in Tokyo in 2012.

Toyota believes that electric vehicles are part of the overall solution for low-carbon transport and are especially suited to short-distance, urban journeys, while hybrids, plug-in hybrids and fuel cell vehicles will prove more practical for longer trips.

As Toyota Chairman Takeshi Uchiyamada commented, "For many years, Toyota has taken on the challenge of creating all-new types of mobility. There are risks involved, but we hope we can make something that, while extraordinary today, will be common in the future. We are no longer just an automaker; we are aiming to make the community and the society better and better.

At Toyota, we strive to extend our vision for sustainable development to all of our own manufacturing operations. We have created a roadmap to sustainable plant approach based on three pillars:
1) Leading environmental performance;
2) Increasing use of renewable energy and
3) Harmony with our natural surroundings.

In 2008, Toyota Motor Corporation selected six plants worldwide to serve as industry-leading prototypes for clean and green production: Tsutsumi in Japan, Ban Pho in Thailand, Toyota Motor Manufacturing Mississippi in the US, Toyota Motor Manufacturing France and the two plants of Toyota Motor Manufacturing UK, Burnaston and Deeside. The nomination of three plants out of six from Europe is a testament to our world-leading practices in green manufacturing and sustainable processes that cut pollution, reduce waste, make efficient use of natural resources and work in harmony with nature.

To learn more about our ongoing series of measures and activities that have helped us reduce our environmental impact, please check our environmental page.