Grenoble has become the latest city to test Toyota’s Ha:Mo concept: a system that makes urban transport more flexible, efficient and environmentally friendly by seamlessly integrating public transport with ultra-compact electric vehicles
The Grenoble project is the latest step in our journey towards a Smart Mobility Society. It was launched in 2014, in partnership with the City of Grenoble, the metropolitan area Grenoble-Alpes Metropole, EDF and its affiliate Sodetrel, and Cité lib.
The aim of the project is to provide Grenoble with electric mobility within a comprehensive multi-modal mobility plan. We will be providing 35 three-wheel Toyota i-ROAD and 35 four-wheel Toyota Auto Body COMS for three years, to be used for short city trips. Customers will be able to pickup and leave them in any of the 27 charging stations installed and operated by Sodetrel.
By offering a new type of mobility based on ultra-compact electric vehicles, the service aims to complement Grenoble’s public transport network with a solution for short-trips — including one-way trips — that can be planned as part of overall city journeys. Moreover, thanks to a direct connection to Grenoble’s transport network, users will be able to plan and book their entire journey in advance, through a single application.
Grenoble is the second city to test the Ha:Mo concept, following initial trials in Tokyo in 2012.
Toyota believes that electric vehicles are part of the overall solution for low-carbon transport and are especially suited to short-distance, urban journeys, while hybrids, plug-in hybrids and fuel cell vehicles will prove more practical for longer trips.
As Toyota Chairman Takeshi Uchiyamada commented, "For many years, Toyota has taken on the challenge of creating all-new types of mobility. There are risks involved, but we hope we can make something that, while extraordinary today, will be common in the future. We are no longer just an automaker; we are aiming to make the community and the society better and better.