Toyota is committed to protecting and respecting your privacy. On this page we describe how we may use any personal data that you supply to us when you visit this website. You can amend your consent to this at any time.
Our Cookie Policy
Learn about the cookies used on our site
What is a cookie?
A cookie is a small piece of data sent from our webpage and stored in your web browser, mobile phone, or another device while you are using our website. It helps the page recognise your device the next time you visit, provides you with access to certain functions, and understands your website journey. Cookies are very common web technology - most websites use cookies.
Why do we collect cookies?
Learn moreWhat types of cookies do we use?
Strictly Necessary Cookies (expands)
Cookies that are essential, also known as 'strictly necessary' cookies, enable features without which you would not be able to use the website as intended.
| Cookie Provider | Cookie Name | Purpose |
|---|---|---|
| Amazon web service | AWSELB AWSALB |
This helps to automatically distribute web traffic to different servers as visitor numbers change. |
| Celebrus |
tgbcsasession tgbcsacdPersisted |
Stores visitors' cookie consent choices and used for auditing purposes. |
| Inscapsula |
incap_* nlbi* visid_incap_* |
Used to improve website speed and security. |
| Dynatrace |
dt* rx* |
Helps us to track broken functionality and maintain security. |
| TME | TmeEprivacy | Used to define which type of cookies can be used, depending on the e-privacy level set by the user. |
| TME | com.toyota.tme.sso.*****en-eu***** | Used to manage the login process for the Single Sign On System. |
Performance Cookies (expands)
These cookies collect information about how visitors use toyota.co.uk for instance which pages visitors go to most often. These cookies don't collect information that identifies a visitor. It is only used to improve how our website works.
| Cookie Provider | Cookie Name | Purpose |
|---|---|---|
|
Content Square
Privacy policy |
_ga _cs_id _cs_s _cs_vars _cs_ex _cs_c _cs_output |
These cookies differentiate between different users of the website and see what pages they are visiting. It enables Toyota to identify and understand any issues in your journey through our website as a customer. The data we collect is centred around improving the experience for our customers. Having this information helps Toyota to identify the sections, functionality and products on the website that are working well and are useful to our customers, as well as those that aren't working so well, so we can improve your experience. ContentSquare is a solution which aggregates usage and frequency data to improve user experience. Statistics created are anonymous. |
|
Pingdom
Privacy policy |
_ga sid, sst, sis, rv, pa_enabled, |
This cookie helps us to understand the load speeds on our site and to make sure everything is working. The random session ID means it is anonymous. |
|
New Relic Privacy policy |
JSESSIONID | Provides a platform for monitoring the performance of web and mobile applications. |
|
Google Analytics Privacy policy |
_ga _gid _gat |
Google Analytics helps us understand how our visitors get to our website, the number of people that visit our site, and how they navigate their way around the site once they're there. We can use this information to improve our visitors' user experience. |
|
Google Optimise Privacy policy |
_utmx __utmxx |
Google Optimise uses cookies to understand, improve, develop and research products, features and services, to collect usage, viewing, logs, and technical information about your visit, and to create logs and record when users access our site. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. These cookies are collected and aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. |
|
Usabilla Privacy policy |
usbls | This cookie will be used to track whether users are new or returning visitors and to then show the campaign to the right users. |
|
Cloudflare |
__cfduid | This cookie is used to verify users with a shared IP address and applies security settings to reduce spam attacks. |
| cf_bm | Added by Cloudflare when traffic is suspected to be spam. | |
| cf_ob_info & cf_use_ob | These may be set to serve cached data to website visitors. | |
| Feefo | feefo.snippets-flag.{uuid} | These combined ensure the correct functionality and interactions with the Feefo Owner Reviews. |
| feefo.translations | Local storage | |
| feefo.translationsUpdatedAt | Local storage | |
| feefo.{slug}.helpful_uuid | Local storage | |
| feefo.{slug}.problem_uuid | Local storage | |
| feefotest | Local storage | |
| feefoUserId | Used for anonymised tracking. | |
| helpful_uuid | Used for rating media & feedbacks as helpful. | |
| problem_uuid | Used for identifying problems with media. |
Functional Cookies (expands)
These cookies enable a website to save information which has already been entered (such as user names, language choices, and your location), so that it can offer you improved and more personalised functions. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.
| Cookie Provider | Cookie Name | Purpose |
|---|---|---|
|
Twitter Privacy policy |
lang |
This functionality is used to recognise language preferences. |
|
Sophus3 Privacy policy |
s3_userid s3_visits s3_last_visit |
Helps us to understand your website usage and activates the webchat option. |
|
Ignition One Privacy policy |
evo5_TOYOTA evo5_TOYOTA_popin |
Used to measure website engagement and to trigger a pop up form for test drive, quote and brochure requests. |
|
Codeweavers |
_CWTC |
Enables the functionality of the on-site finance calculator. |
|
Bold 360 by LogMeIn |
bc.visitor_token, u, 35EBBB4, Spt, bc.visitor_token, nanorep.float.conversational .product_demo.kb904641352 |
Used to enable the functionality and collect non-personally identifiable information related to the use of online chat. We can use this information to improve our visitors' user experience. |
|
TME |
com.toyota.tme.lc | Used to determine the country and language of the user and to render the pages using this format. |
|
TME |
com.toyota.tme.t1.personalization | Contains the last visited car chapter, last configured car, last visited dealer and amount of visits. |
| TME | com.toyota.tme.t1.personalization.activeCtas | Used to store the number of visits to a specific page without pressing CTA buttons in order to show personalized data. |
| TME | mytoyota | Contains a list of last visited car chapters and last visited dealers. |
| TME | financeRates | Used to choose whether the monthly payment rates should be used on the website. |
Advertising Cookies (expands)
These cookies are used to deliver adverts more relevant to you and your interests. We also use them to limit the number of times you see an advertisement as well as help measure the effectiveness of our digital advertising campaigns. They are placed by third party advertising networks on our behalf and with Toyotaís permission. They remember that you have visited Toyota.co.uk and this is shared with other organisations such as media owners.
| Cookie Provider | Cookie Name | Purpose |
|---|---|---|
|
Facebook Privacy policy |
datrc fr lu |
Uses a unique ID to make sure that any advertising you see from us on Facebook, is relevant and personalised. To prevent this from happening, you will need to review your Facebook adverting preferences in your Facebook profile settings. |
|
Youtube Privacy policy |
SID HSID Demographics VISITOR_INFO1_LIVE PREF APISID SSID YSC LOGIN_INFO SAPISID |
Uses a unique ID to make sure that any advertising you see from us on You Tube is relevant and personalised. |
|
LinkedIn Privacy policy |
leo_auth_token lidc bcookie __utma __utmv __utmz bscookie __qca visit |
Uses a unique ID to make sure that any advertising you see from us on LinkedIn is relevant and personalised. |
|
Twitter |
auth_token twll __utmz secure_session guest_id __utma personalization_id remember_checked remember_checked_on |
Uses a unique ID to make sure that any advertising you see from us on Twitter is relevant and personalised. |
|
Google |
_ga _gid _gid _gat _ga APISID SSID SAPISID HSID NID PREF SID PREF NID u2 SID SAPISID SSID HSID APISID |
Uses a unique ID to make sure that any advertising you see from us on Google Sites is relevant and personalised. |
|
[m]]PLATFORM (mookie1.com) Privacy policy |
id mdata syncdata_ |
Used to measure the performance of our digital advertising so we can ensure it is more relevant and personalised. |
|
AppNexus Privacy policy |
anj sess uuid2 |
Used for serving relevant and personalised advertising to you after you have visited our site and limit the number of times you see an ad. |
|
DoubleClick by Google Privacy policy |
id | Used to measure performance from our digital advertising activity so we can target our advertising more effectively and make sure it is more relevant. |
| Xaxis (Adswizz) | pixelg.adswizz.com | Used for serving relevant advertising to you after you have visited our site, and providing reporting on the effectiveness of the advertising. |
| Netmining | netmng | Uses a unique ID to measure activity across the site and help us to improve the site. |
| Double click floodlight | doubleclick.net | Used to measure performance from our digital advertising activity so we can target our advertising more effectively and make it more relevant to you. |
| Facebook connect | _fbq | Uses a unique ID to make sure that any advertising you see from us on Facebook, is relevant and personalised. |
| GA audiences | _ga, _gid | Uses a unique ID to make sure that any advertising you see from us on Google Sites is relevant and personalised and limit the number of times you see an advertisement. |
| Linked in analytics |
ads.linkedin.com linkedin.com |
Uses a unique ID to measure activity across the Linked in site and limit the number of times you see our advertising. |
|
Twitter Analytics and Conversion |
_twq | This pixel is used to generate audiences within Twitter and track media performance so that you see advertising that is relevant and interesting |
| Adform | adform.net | Used for providing reporting on the effectiveness of the advertising and limit the number of times you see an advertisement. |
| Captify | secure.adnxs.com/px?id=1061842 | Used for providing reporting on the effectiveness of the advertising and limit the number of times you see an advertisement |
