Our hybrid story began in 1997 with the pioneering Prius. Famous for its environmentally friendly credentials, it inspired early buyers who could see the technology’s potential.
Today, as proud hybrid leaders with over 20-years’ experience, our wide model range is not only one of the cleanest and most efficient available but stylish, responsive and flexible enough to complement over 11.5 million lives around the world.
WE CHOOSE HYBRID
JOIN OVER 11.5 MILLION TOYOTA DRIVERS