Nine cheers for Hybrid

Toyota Hybrid sales exceed nine million

Nineteen years on from the launch of our first Hybrid model, the Prius, sales continue to soar and we are proud to announce a further milestone in Toyota Hybrid growth as global sales pass nine million vehicles.

one million hybrids sold in europe

We are clear leaders in Hybrid sales and production in Europe with Toyota Hybrids making up more than 50 per cent of all the alternative powertrain vehicles sold on the continent – more than all the other hybrids, plug-in hybrids and electric vehicles combined.

In fact, our success in Europe’s core new car market segments is evidenced by sales figures for 2015 which show Hybrids accounting for 55 per cent of all Auris sales and 36 per cent of Yaris sales.

With our commitment to develop and deliver ever-better products and services in Europe under the philosophy of Toyota’s Global Vision, Hybrid vehicles have a huge part to play in reducing the environmental effects cars have now and in the future.

It has been calculated that Toyota Hybrid vehicles have contributed to the reduction of 67 million tonnes of CO2 and approximately 25 million kilolitres of fuel globally.

With plans to launch a number of new Hybrid vehicles over the coming years, our innovative models will continue to play an important role in reducing environmental impact while bringing smiles to the faces of customers the world over.


More about Toyota Hybrid

We choose hybrid We choose hybrid For over 20 years we’ve been part of a quiet revolution. Around the world a growing movement of like-minded people – young and old, families and professionals – have made a choice. Standing over 10 million strong they are united in saying, we choose hybrid. Assuring Quality Assuring Quality We are committed to delivering the highest quality and providing complete customer satisfaction by constantly improving our products and services. Designing Quality Designing Quality Nothing is left to chance when it comes to delivering outstanding quality. We use precision methods and rigorous testing on all products. Producing Quality Producing Quality We invest in people, training and ways of working to ensure every vehicle we make is of the highest quality, meeting the high standards we set and striving to go beyond.
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