Toyota presents: Driven

The story of NOTOX

Driven to reconnect with the ocean through innovation with help from local resources.

NOTOX, a Basque surfboard company, is reshaping the impact of surfing on the environment. Pierre Pomiers and Benoit Rameix create a new generation of surfboards that truly match the sustainable values and spirit of the sport.

Not only producing sustainable surfboards, but also changing the mind set of people NOTOX is supporting the Water Family. The association consisting of professionals, sport ambassadors and young people, is providing educational content for schools and businesses to learn how to protect water and our health by environmental responsiveness. To protect the future of our magnificent nature, it`s up to us all to act.

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Driven is a storytelling series about the people and what drives them in their personal lives. A drive to win. A drive for perfection. A drive for adventure. Further episodes coming soon.

Check out the previous Driven episodes.

More about Toyota

Toyota presents: Driven - The story of travel photographer @lebackpacker Toyota presents: Driven - The story of travel photographer @lebackpacker As a travel photographer, Johan Lolos, aka @lebackpacker, travels the world to discover and capture natural beauty, as well as to document the different cultures he encounters. Toyota presents: Driven - The story of Samantha Payne Toyota presents: Driven - The story of Samantha Payne With a punk attitude and tons of ambition Samantha Payne and the team at Open Bionics are changing lives by creating unique, advanced and affordable bionic limbs that empower people. Toyota presents: Driven - The story of Nick Bril Toyota presents: Driven - The story of Nick Bril Meet Nick Bril, the chef and owner of two-Michelin star restaurant The Jane in Antwerp (Belgium). Toyota presents: Driven - The story of Energy Observer Toyota presents: Driven - The story of Energy Observer We follow the Energy Observer team on a stopover in Venice, a city that has become symbolic in its fight against a changing environment.
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