Redefining the Mainstream

Toyota Hybrid sales reach 10 million

Twenty years on from the launch of our first Hybrid model, the Prius, sales continue to soar and we are proud to announce a further milestone in Toyota Hybrid growth as global sales pass ten million vehicles.

Ten Million Hybrids Figures

We are the clear leaders in Hybrid sales and production in Europe. Toyota Hybrids making up more than 70 per cent of all the alternative powertrain vehicles sold on the continent – more than all the other hybrids, plug-in hybrids and electric vehicles combined.

In fact, our success in Europe’s mainstream segments is shown by our sales in 2016. Hybrids account for 60 per cent of Auris, 42 per cent of Yaris and 41 per cent of RAV4 sales.

Almost 80 per cent of orders for our new Toyota C-HR are hybrid too!

Ten Million Hybrids Number

With the industry’s largest hybrid line-up of 15 Toyota and Lexus models we grew hybrid sales almost by half in 2016. Today, hybrids represent 1-in-3 of all our European sales in 2016. We are well on track to achieve our goal of 50% hybrid sales in Europe by 2020.

We commit to develop and deliver ever-better products and services in Europe under the philosophy of Toyota’s Global Vision. Hybrids will continue to play a vital role in reducing vehicles’ environmental impact.

Toyota Hybrids have contributed to a reduction of 77 million tonnes of CO2 and approximately 29 million kilolitres of fuel globally.

With plans to launch a number of new Hybrid vehicles over the coming years, our innovative models will continue to bring smiles to the faces of customers the world over.

Ten Million Hybrids Figures

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