Redefining the Mainstream

Toyota Hybrid sales reach 10 million

Twenty years on from the launch of our first Hybrid model, the Prius, sales continue to soar and we are proud to announce a further milestone in Toyota Hybrid growth as global sales pass ten million vehicles.

Ten Million Hybrids Figures

We are the clear leaders in Hybrid sales and production in Europe. Toyota Hybrids making up more than 70 per cent of all the alternative powertrain vehicles sold on the continent – more than all the other hybrids, plug-in hybrids and electric vehicles combined.

In fact, our success in Europe’s mainstream segments is shown by our sales in 2016. Hybrids account for 60 per cent of Auris, 42 per cent of Yaris and 41 per cent of RAV4 sales.

Almost 80 per cent of orders for our new Toyota C-HR are hybrid too!

Ten Million Hybrids Number

With the industry’s largest hybrid line-up of 15 Toyota and Lexus models we grew hybrid sales almost by half in 2016. Today, hybrids represent 1-in-3 of all our European sales in 2016. We are well on track to achieve our goal of 50% hybrid sales in Europe by 2020.

We commit to develop and deliver ever-better products and services in Europe under the philosophy of Toyota’s Global Vision. Hybrids will continue to play a vital role in reducing vehicles’ environmental impact.

Toyota Hybrids have contributed to a reduction of 77 million tonnes of CO2 and approximately 29 million kilolitres of fuel globally.

With plans to launch a number of new Hybrid vehicles over the coming years, our innovative models will continue to bring smiles to the faces of customers the world over.

Ten Million Hybrids Figures

More about

We choose hybrid We choose hybrid For over 20 years we’ve been part of a quiet revolution. Around the world a growing movement of like-minded people – young and old, families and professionals – have made a choice. Standing over 10 million strong they are united in saying, we choose hybrid. Assuring Quality Assuring Quality We are committed to delivering the highest quality and providing complete customer satisfaction by constantly improving our products and services. Designing Quality Designing Quality Nothing is left to chance when it comes to delivering outstanding quality. We use precision methods and rigorous testing on all products. Producing Quality Producing Quality We invest in people, training and ways of working to ensure every vehicle we make is of the highest quality, meeting the high standards we set and striving to go beyond.
Your cookie settings

We use cookies on our website to provide you with a better service. If you are happy with this continue to use the website as normal, or find out how to change your cookie settings.

Confirm your preferences by selecting checkbox if you agree or deselecting if you do not agree: