Celebrating 20 Years of Hybrid Leadership

Changing the way we drive since 1997

Over the last 20 years, a lot has changed – from the way we communicate and entertain ourselves to the way we see the world around us. Back in 1997, Toyota introduced the iconic Prius, a car that changed the way we drive. It was the very first electric car that didn’t need charging thanks to the ground-breaking innovative hybrid technology at its heart.

Today, 20 years later, we continue to innovate and evolve our hybrid technology, which is now available across the majority of our model range and already enjoyed by over 10 million drivers around the globe.

To mark the 20th anniversary of our hybrid leadership, we pay homage to the iconic Toyota Prius, the car that single-handedly started the hybrid revolution. Together with one of the world’s leading astrophysicists, we gave Prius its very own place among the stars. Formed of 100 stars named after historical, concept and current Toyota models, the Prius Constellation can be seen from anywhere in the northern hemisphere for generations to come.

To celebrate 20 years of Toyota Hybrid leadership and see the Prius Constellation yourself, visit the custom web app at www.priusconstellation.com

More about hybrid

Company car drivers Company car drivers With Toyota BusinessPlus, choosing a company car becomes easier; you’ll enjoy vehicles with a worldwide reputation for quality and reliability, high levels of specification and value for money, not to mention one-on-one support and solutions tailored to you. Our consultants are here to give you peace of mind and to help make those important choices easy. Company car drivers Company car drivers With Toyota BusinessPlus, choosing a company car becomes easier; you’ll enjoy vehicles with a worldwide reputation for quality and reliability, high levels of specification and value for money, not to mention one-on-one support and solutions tailored to you. Our consultants are here to give you peace of mind and to help make those important choices easy. Toyota Prius Aerodynamics Toyota Prius Aerodynamics Thanks to its numerous technological advances, Toyota Prius’ class-leading efficiency and innovative design has been bettered and bettered again over four distinct generations. Its wind tunnel-tuned aerodynamic being a key part of the package… All-New Toyota Prius Plug-in Hybrid All-New Toyota Prius Plug-in Hybrid Almost five years after the introduction of Toyota’s pioneering first model, the stage is set for the all-new Prius Plug-in Hybrid to redefine the experience of plug-in hybrid vehicles all over again. Discover what makes our new Hybrid’s fully electric driving experience truly special.
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