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A Hybrid Fest

At this year’s Frankfurt Motor Show (IAA), Toyota is celebrating it’s hybrid line-up

Since the launch of the first generation Prius in 1997, we have sold over 5.5 million hybrid vehicles globally, and we are still accelerating: every month now, more than 100.000 customers take delivery of their new Toyota Hybrid.

Europe is very much part of this movement. Today, the Toyota and Lexus brands jointly occupy 75% of the European hybrid market.

So this got us thinking… It made us dream about how hybrid could evolve further. The Yaris Hybrid-R concept is the result. It merges the strengths of the Yaris Hybrid production car with the excitement of our race-winning TS030 sports car.

It has a 300hp, 1.6 Global Race Engine developed by Toyota Motorsport GmbH powering the front wheels. The rear axle is driven by two 60hp electric motors, fed by a super capacitor. This makes for a combined power of 420hp.

The idea is that this is the type of car that one could drive easily and efficiently on the daily commute, and then take to track in the weekends. In that sense, it is conceived to put a smile on the face of its drivers, just as our hybrid customers have been smiling for many years.

The other hybrids on our stand are the vehicles that are driving our sales today, and that are keeping our plants at full capacity – the Yaris, Auris and Auris Touring Sports. But also the ultimate hybrid icon, the Prius, is there, alongside the Prius+ and the Prius Plug-in Hybrid.

If you are at Frankfurt, we would like to invite you to join us in our hybrid fest!

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