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The next big thing

Unveiling the Toyota C-HR Concept

Making its world debut and capturing everyone’s attention at the Paris Motor Show is a vision of our future with Hybrid and the synthesis of 20 years of creativity – the C-HR Concept car.

Just as the RAV4 brought a fresh and unique view to the 4x4 market in 1994, the Toyota C-HR Concept represents Toyota’s unique view of the compact crossover segment.

A new styling theme

Introducing an expressive new, diamond architecture styling theme to the segment, the new concept is packed full of eye-catching details that have been sculpted to represent the facetted surfaces of a precision-cut gemstone.

Looking down on the C-HR Concept from above you can see that the corners of the bodyshell have been cleanly shaved off. This aspect of the design not only removes mass from the body, but emphasis the powerful flair of the front and rear wheel arches, reinforcing the broad, planted stance of the car from every angle. Above the robust central bumper profile, the slim upper grille has been evolved into a floating ‘wing’ graphic that flows seamlessly around the front corners of the car. Within the wings, complex headlamp detailing incorporates a high-tech, 3D treatment of the distinctive Daytime Running Lights (DRL).

Sleek and muscular

From the side, the highly facetted lower body, muscular wheel arches and aggressively angular rear shoulders sit in perfect contrast with the sleek cabin profile that is emphasised by the sweeping, uninterrupted extension of the side glazing.

This creates a floating, spoiler-tipped roofline which is exaggerated by C pillars that taper into needlepoints either side of the rear screen. Detailed with patterned openings, the roof creates an animated play of light within the C-HR Concept’s cabin.


Seen from the rear, the dramatically tapering glasshouse and highly distinctive, aero-inspired floating rear lamp clusters emphasise the crossover’s wide shoulders and planted stance.

The new look which was a result of a global cooperation of design centres, represents a further development of our Under Priority and Keen Look design identity, but introduces new styling themes that hint at a future design direction for our vehicles.


Paris Motor Show 2014 - The Next Big Thing

New platform and powertrain

Sat beneath its coupe profile sits a new platform designed to satisfy customers’ demands for state-of-the-art handling and control. At a compact 4,350mm long, 1,850mm wide and 1,500mm high, the crossover’s lower centre of gravity and increased structural rigidity will contribute to greatly improved driving dynamics.


Just like the ever-widening range of Toyota Hybrids, symbolised by Prius, the C-HR Concept is powered by our signature Hybrid powertrain. In fact, the new crossover receives a new hybrid system, one that resets the standards for fuel economy and emissions.

The purpose of all concept car designs is to gauge reaction to new styling and design direction, so by offering head-turning looks, agile driving dynamics and advanced powertrain, we hope that a compact crossover like the C-HR will become a reality for those with active urban lifestyles.

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