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Imagine Going Beyond Expectations

We aim to make every trip truly enjoyable, for everyone. This means thinking about each person’s unique mobility needs. And it means caring about not only our drivers, but passengers too, and anyone affected by our vehicles. Concepts like the LQ use artificial intelligence to understand the driver and to read the road ahead to maintain everyone’s safety. Or T-Mate, intelligent systems that alert and guide you throughout your journey. We also created THUMS, virtual crash software, which we shared with all car makers so all can benefit. Because we aim to go beyond zero emissions to zero accidents too.
  • Zero accidents vision

    From the familiar safety features available on all Toyotas, we’re expanding the concept of safety to include autonomous driving technology. It starts with T-Mate, an array of sensors surrounding your vehicle, always alert and watching your back. We are constantly striving to evolve the technology too. Our mission is to be able to prevent all injuries or deaths that occur through vehicle accidents.

  • T-Mate

    Under the name T-Mate we are introducing a number of connected features that work together to keep an eye on everything going on around you. From Intelligent Clearance Sonar to Parking Assist, from Panoramic View Monitor to Pre-Collision System, it’s like having a friend at your side to guide you and keep you safe.


    Toyota has created advanced digital software to analyse the effects of different types of collisions on the human body. The goal is to continue reducing the potential for harm. The value of THUMS is so significant that we’re sharing it with all car makers so that the greatest number can benefit.

  • LQ

    We call it the car that loves you back. Toyota LQ uses artificial intelligence to react to your mood while driving, with calming lighting if you’re agitated or, if you show signs of fatigue, adapting the lighting to help you stay alert. LQ has the added ability to spot road hazards ahead in order to avoid accidents.


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Stories of Beyond

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