The advert touches upon the growing trend of people taking "selfies" while driving and publishing them on social media networks. The main goal of the advert is to prevent millions of drivers from taking pictures of themselves and posting them on social media, while driving, as it may be dangerous or even fatal.
Toyota's advert "Don't Shoot and Drive" which went viral a few days after being posted online, marks a worldwide success for Toyota Cyprus and Marketway Publicis advertising company, as it was featured on NBC's news as well as on national sites such as CNN and Daily Mail. NBC mentioned Toyota's initiative as the first car company taking an interest in the subject. The advert has been a huge success in social media and blogs alike drawing hundreds of comments. It is very important to note that this initiative started in our small country, Cyprus, and became a worldwide media success.