Innovation
New Toyota Prius achieves 5-star Euro NCAP safety rating
• Achieved 83% overall weighted score
• Third Toyota model awarded in 2009
The new Toyota Prius has achieved the maximum 5-star vehicle safety rating in the latest 2009 Euro NCAP test results. Achieving an overall score of 83%, Prius is the third Toyota model to be granted a 5-star rating this year, after the new Toyota Avensis and iQ.
The new Prius carries over the safety credentials of the previous generation, which also achieved the maximum 5-star rating for occupant safety protection in 2004.
This achievement highlights Toyota’s engineering capabilities in developing a vehicle chassis, which delivers strong environmental, dynamic and safety performance.
The new Prius is equipped with upgraded active, passive and pedestrian impact safety features. Every Prius model now comes fitted with an impact absorbing body shell, seven airbags and active headrests.
The Electronically-Controlled Braking (ECB) system incorporates Brake Assist (BA), Traction Control (TRC) and Vehicle Stability Control+ (VSC+). The new Prius is also available with a new pre-emptive, Pre-Crash Safety System (PCS), incorporating Adaptive Cruise Control (ACC).
The new Prius, which is currently being launched in Europe, has generated more than 17,000 customer orders since June.