Innovation
Introduction
Concept cars are an expression of dreams, emotion and inspiration – and a vision of how to progress reality. They allow us to show the world how our designers and engineers are constantly probing the boundaries of their imagination and their creativity.
Toyota design centres in California, Japan and southern France all strive to develop concepts that express our commitment to the future. The best ideas are strongly supported with investment to ensure that such dedication to creativity is eventually realised in the production models you are able to buy at your local dealership.
Yaris HSD Concept Yaris HSD concept brings Toyota's full hybrid roll-out to the B segment with a forward-looking design and downsized HSD technology More...
Prius+ Toyota Prius+ is Europe's first full hybrid seven-seater, offering extra space with world-famous HSD convenience and efficiency. More...
EV Prototype Toyota's Electric Vehicle (EV) prototype, a four-seater electric city car, makes its European debut at the Geneva Motor Show 2011. More...

