Created and developed in ED², Toyota’s European Design centre in the South of France, the Hybrid X rewrites the design rulebook for hybrid models. It proposes unconventional creative solutions that could potentially become the norm in future designs in the hybrid range. Key to the approach is the concept of Vibrant Clarity – a design ethos that guides our designers to ground all their work in a unique and emotionally vibrant identity that speaks clearly of Toyota. Offering sustainable mobility for modern families, its’ commitment to environmentally friendly technology is another step closer to the Toyota’s vision of a zero emission future.

Designed as a multi-sensory experience, the exterior futuristic shape of the Hybrid X offers unconventional fusion of thought by offering a clear and visionary insight to the interior. Formality in the future in the shape of Toyota’s new concept car.

Inside the car, the driver sets the mood via an internal interface that controls lighting, music and even smell via a perfume diffuser. Technological innovations in interactive navigation, driving information and comfort control allow complete driver confidence at the touch of a screen.

Fitting in fully with the ecological technology at the very core of Toyota’s vision of the future, Hybrid X offers not only an environmentally friendly solution to the overall driving experience, but does it in a completely innovative way when it comes to comfort.