Toyota is one of the world’s largest automobile manufacturers, selling over 7.8 million vehicles in 2009 on all five continents. It has been shaped by a set of values and principles that have their roots in the company’s long history in Japan and other regions.

In Europe, Toyota first began selling cars in 1963. Since then, it has matured into the leading Japanese car manufacturer in this highly competitive market.

As an important player in Europe, Toyota continues to further develop its operations based on its key priorities of superior quality and customer satisfaction. It will further strengthen the Toyota and Lexus line-ups by combining environmental performance and driving pleasure, with vehicles tailored to meet the expectations of European customers.

Toyota is committed to make hybrid technology available on every model across the entire Toyota and Lexus range, by the early 2020s.