Keiji Sudo, president of Toyota Germany, says: "The Prius owners’ high approval goes to show that an innovative and environmentally sound drive concept, combined with the customary Toyota quality, is a true alternative. Toyota hybrid technology is fit for everyday use and after ten years of mass production technically mature long since."

Also in England and France, Prius drivers are the most satisfied car drivers among all brands, reveal the latest customer satisfaction studies of J.D. Power and Associates that were published in these countries in May and June.